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Genshin Impact has made a $5bn bed on mobile, but will it last?

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When Genshin Impact was first announced back in 2019 few people expected the game would turn out to be such a mega-hit. In fact, the thing most people seemed to be concerned about was comparing it to another major title, The Legend of Zelda: Breath of the Wild. But now, nearly five years on, Genshin Impact arguably sits at the pinnacle of mobile gaming; even bringing in players who’d otherwise never consider using their smartphone for games. Even with the release of HoYoverse's follow-up, and other developers following suit with open-world 3D action RPGs, Genshin Impact has managed to continue bringing in players, albeit with a slight drop in monthly revenue. But that hasn’t stopped the game from hitting another significant milestone, surpassing $5bn in lifetime revenue and becoming the fastest-ever mobile game to do so, according to new information from research firm Data.ai. That’s faster than Clash of Clans, which took roughly seven years to reach $4bn! ... [MORE]

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